Learn how to do app store optimization

Learn how to do app store optimization

App store optimization is about creating the perfect marketing plan to raise awareness about a mobile app. This involves the use of a number of tools and techniques in order to help the app stand out. In this article we will explain how to do app store optimization in order to give your app the leverage it needs to compete;

  1. Be the ideal client:

Before you engage in app store optimization you must have a mobile friendly website and a good mobile app to begin with. You must work on your app to make sure that it is flawless before you engage in any ASO practices. ASO will not fix the technical problems found in your app but will enable it to show its potential among a big number of competing apps.

  1. Understand how apps are ranked:

App stores don’t really explain how they rank different keywords, because if they did publishers would simply know which keywords to stick to and the problem will be solved. But instead, it is very obvious the number of downloads and ratings play an integral part in app ranking.

  1. Understand the difference between Google Play and Apple App Store:

Apple Store and Google Play work differently when it comes to ranking apps. The Apple Store limits the keyword entry field to only 100 characters while Google Play allows publishers to use the description field to add the relevant keywords. The case is the opposite when it comes to the name selection. In the App Store you can use up to 255 characters while the name should be chosen wisely in Google Play because you only have 30 characters to use.

  1. Learn how to use the right keywords:

The right keywords are not necessarily the ones that get the most searches. These are also the most competitive keywords. The right keywords should be based on relevance, difficulty score and traffic score. Keywords shouldn’t be too generic and should ultimately push users to download the app.

  1. Use visually appealing graphics:

Keywords will help people find apps but graphics will convince them to download the app. They should be beautiful and instantly communicate what the app is about. Icons should be clean with only one center focus to avoid confusion. Use all the available screenshots and highlight only one benefit or one key feature per screenshot.


Understanding and learning app store optimization is not impossible but is extremely crucial for the success of your app.